August 2026
JIYC Mid-Campaign Report
The campaign is gaining momentum across the four cities
Phase 2 is now fully underway across Lagos, Oyo, Abuja and Rivers, with 1,072 businesses uploaded to Jobberman so far.
Chapter one
Overall performance
Where the campaign stands against its Phase 2 target.
Over half of the Phase 2 target has now been delivered.
Current Uploaded Businesses (Uploaded to Jobberman)
The businesses coming through are translating into real hiring opportunities.
Listings
Number of Listings
Percentage Complete
Listing Conversion Rate
81.5% of qualified businesses have provided a listing, showing that a significant proportion of onboarded businesses have a hiring need.
The campaign is currently averaging 190 businesses a week.
Current Run Rate
Maintaining and improving this pace will be key to closing the remaining gap to target — this is achievable, as performance is expected to compound as the campaign continues.
Chapter two
State contribution
Four markets, four different performance stories.
Each state is contributing differently to the overall target, shaped by its market size, stage of rollout and local execution.
Lagos remains the largest single contributor to the campaign, while field activation continues to carry the majority of volume across every state.
Chapter three
State performance
Where we are seeing the strongest momentum.
With each state operating at a different stage of rollout, performance is not uniform across markets. The breakdown below looks beyond volume to show how each state is progressing against its target and the quality of businesses being brought into the campaign.
Oyo and Lagos are both closing in on their targets; Abuja, which opened most recently, has the most ground still to cover.
Chapter four
State and partner trends
A closer look at how each state, and our first digital partner, is performing.
Strong performance across established and new clusters
Lagos has built strong volume across the Mainland while successfully expanding activation into the Island.
Target
Number of Qualified Businesses
Percentage Completion
Listings
Listings Conversion Rate
Pulse
Lagos built strong momentum after a slower start, with field coverage expanding across key Mainland clusters and into the Island by Week 4. Performance improved as the team became more familiar with the market and refined its approach, particularly through tailored pitches and on-site registration support. Hospitality, Manufacturing and Healthcare consistently showed strong interest, while SMEs with active hiring needs remained the strongest prospect segment.
Challenges
Weather remained the most consistent constraint throughout the four weeks, affecting mobility, coverage and time spent with businesses. The team also encountered resistance to sharing business registration documents, reluctance to complete digital registration immediately, limited access to decision-makers and some misconceptions about Jobberman's employer offering. As activation expanded into the Island, the longer sales cycle in some island locations also affected field coverage.